LI/PERU
COPY
If you made it this far, there are one or two things you should know about me.
Creative Director, born a copywriter, forged in Barcelona (yes, I got the Master’s degree…
my mom still brags about it). Currently corrupting young minds as a professor at Universidad
de Ciencias Aplicadas (UPC).
Over 10 years of agency chaos: Y&R, Carne, Circus Grey in Peru, followed by a detour to Argentina
with Nextperience, Ogilvy, and Grey. Today, leading the creative madness at RosadoToledo& in
Puerto Rico and Peru—crafting work for local brands, global giants, and even some wild ideas for
Bad Bunny (a.k.a. Benito) that never saw the light of day.
I’ve played with brands of every flavor – Coca-Cola, Disney, Toyota, Peugeot, Pringles, Scotiabank,
Alicorp, BMW, Mini, Pepsi, you name it. If it fits on a billboard, a bottle, or a TikTok, I’ve probably
written for it (or at least fought over the brief).
My campaigns have picked up love (and metal) at Cannes Lions, Clio Awards,
El Ojo de Iberoamérica, El Diente, Effies and Premio Ideas. Basically, I hoard
trophies, so people believe I have a “real job.”
P.S. No AI could write this mess. (Sorry, comrade-in-arms, Chat GTP).